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LinkedIn Learning

Building Customer Loyalty

via LinkedIn Learning

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Overview

Syllabus

Introduction
  • Why is loyalty so critical?
1. What Is Customer Loyalty?
  • What is customer loyalty?
  • Three important customer loyalty questions
2. The Customer Loyalty Loop
  • Four stages of the customer loyalty loop
  • Stage one: Imagination before persuasion
  • Stage two: Conversion not coercion
  • Stage three: Experience choreography
  • Stage four: Happily ever after
3. Loyalty Implementation
  • Building your loyalty action plan
  • Building a customer loyalty program
  • Enhance your loyalty action plan with generative AI
Conclusion
  • Next steps

Taught by

Noah Fleming

Reviews

4.6 rating at LinkedIn Learning based on 1089 ratings

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