Public sector professionals will develop essential skills for strategic and policy planning. The curriculum informs participants on ways to apply models like SWOT, PESTEL, logic models, and ROI to shape future-ready programs and policy decisions.
Overview
Syllabus
Module 1: Strategic Planning and Policy Structure
- Define mission, vision, and values to guide strategic direction
- Set SMART goals and cascade them into measurable performance actions
- Apply Strategic Customer Value Analysis to link stakeholder expectations to strategy
Module 2: Defining Needs and Expectations
- Differentiate between internal/external customers and stakeholders
- Use SWOT analysis to gather broad-based input and insights
- Identify service gaps and strategic opportunities
Module 3: Aligning Policies and Direction with the Changing Environment
- Apply PESTEL analysis to evaluate external forces shaping agency policy
- Explore the impact of political, economic, and technological change on agency success
- Understand the value of proactive leadership in dynamic environments
Module 4: Aligning the Functions
- Develop logic models to connect inputs, activities, and outcomes to agency mission
- Map internal processes and assign performance measures
- Link planning, budgeting, and program accountability using the GPRMA framework
Module 5: Measuring Cost Benefit and Return on Investment
- Use cost-benefit analysis and present value concepts to support funding decisions
- Rank competing initiatives by weighted value criteria and ROI
- Measure mission success through input, output, and outcome indicators
Taught by
Alan B. Robinson, Kent Miller, and Alan McCain