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Coursera

Strategic Issue Identification & Environmental Assessment

via Coursera

Overview

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This course explores how to assess internal and external environments to identify strengths, weaknesses, opportunities, and threats for effective strategic planning. You will learn essential frameworks like SWOT analysis and apply them to real-world scenarios. In this course, you’ll gain practical experience in assessing environments to better understand how to capitalize on opportunities and address challenges. You will also identify critical strategic issues that require attention within your organization. The course differentiates itself by integrating theoretical concepts with hands-on environmental assessments. This combination ensures you not only learn frameworks but also apply them effectively to drive organizational success. This course is ideal for professionals who are involved in strategic decision-making and need to enhance their environmental analysis and issue identification skills. Experience in leadership or planning is helpful but not required. This course is part 2 of a 3-course Specialization designed to provide a comprehensive learning pathway in this subject area. While it delivers standalone value and practical skills, learners seeking a more integrated and in-depth progression may benefit from completing the full Specialization, called: Strategic Planning for Public and Nonprofit Organizations. This course is based on the book, Strategic Planning for Public and Nonprofit Organizations, by John M. Bryson and Bert George. Copyright © 2024 by John Wiley & Sons, Inc. All rights, including for text and data mining, AI training, and similar technologies, are reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. Used by arrangement with John Wiley & Sons, Inc.

Syllabus

  • Assessing the Environment to Identify Strengths, Weaknesses, Opportunities, and Challenges or Threats
    • In this section, we conduct systematic external scans, mine internal data for SWOT insights, and build sensemaking routines that align capabilities with dynamic environments, enabling agile, resilient, public-value strategies.
  • Identifying Strategic Issues Facing the Organization
    • In this section, we identify and frame strategic issues, align them with mission and culture, and harness constructive conflict to yield politically viable, technically sound decisions that create public value.

Taught by

Wiley-Expert Edge Course Instructors

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