Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Microsoft

Automating Sales Workflows with AI

Microsoft via edX

Overview

Google, IBM & Meta Certificates – 40% Off
One Coursera Plus subscription covers most Professional Certificates on Coursera.
Unlock All Certificates

Learn to design AI-enabled B2B sales workflows using Microsoft Dynamics 365 Sales. Through a practical business scenario, you will identify lead-to-opportunity friction, prioritize automation opportunities, and combine predictive scoring, Sales accelerator work lists, and Copilot-supported insights with responsible human judgment.

You will configure guided selling with segments, sales sequences, and assignment rules while learning to evaluate pipeline health and forecast reliability. You will interpret opportunity data, activity signals, forecast categories, and analytics from Dynamics 365 Sales or Power BI Desktop.

You will also assess privacy, data access, human-review, escalation, and change-control requirements. Practical activities culminate in an implementation-ready workflow blueprint connecting Dynamics 365 Sales features, AI capabilities, Power Automate extension points, success metrics, accountable owners, and governance controls. Designed for sales, CRM, operations, consulting, and solution-design professionals worldwide, the course provides practical skills for building measurable and responsibly governed sales automation.

Syllabus

  • Map evidence-based lead-to-opportunity sales workflows
  • Identify friction and suitable automation opportunities
  • Design responsible AI-supported lead qualification
  • Apply predictive scoring with human oversight
  • Prioritize seller actions using work lists
  • Configure segments, sequences, and assignment rules
  • Build consistent lead-routing and escalation logic
  • Evaluate pipeline health and forecast reliability
  • Extend sales workflows with Power Automate
  • Define privacy, access, and governance controls
  • Create an implementation-ready workflow blueprint

Reviews

Start your review of Automating Sales Workflows with AI

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.