Generative AI for Executives and Business Leaders

IBM via Coursera Specialization

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Overview

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Generative AI is reshaping industries, offering executives and business leaders unparalleled opportunities to drive innovation and business value. This IBM specialization empowers executives and business leaders to harness this transformative technology strategically and integrate it into your organization with confidence and clarity. Through a series of short courses led by IBM thought leaders, you’ll gain foundational knowledge of generative AI, its business applications, and its governance. You’ll learn how to align AI strategies with organizational goals, navigate compliance considerations, and explore cross-functional use cases in areas like customer service, HR, and finance. Then, using the IBM watsonx AI engine, you’ll master effective prompt-writing techniques and apply best practices to develop tailored genAI use cases for your business. By the end of the program, you’ll be equipped with actionable insights and a robust AI integration plan. If you’re keen to collaborate with stakeholders and leverage genAI strategically in your enterprise, enroll today, and step into the future with confidence.

Syllabus

Course 1: GenAI for Executives & Business Leaders: An Introduction
Course 2: GenAI for Execs & Business Leaders: Integration Strategy
Course 3: GenAI for Execs & Business Leaders: Formulate Your Use Case

Courses

1 review
3 hours 9 minutes
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AI is disrupting every aspect of business and daily life. Author Arthur C. Clarke famously said that “Any sufficiently advanced technology is indistinguishable from magic.” But artificial intelligence (AI) is not magic. It’s math and science, and it’s going to touch every aspect of our lives. IBM AI Academy offers this course as part of its initiative to bring awareness at executive levels on the capabilities of AI. Led by IBM thought leaders, this course provides lessons and learnings that are appropriate for CXOs or line of business leaders. The course will provide foundation level understanding of generative AI. You will learn about what generative AI is, how generative AI can create business value, the importance of AI trust and transparency, and how apply generative AI to key use cases like customer service and application modernization. This is a short self-paced course where you hear from IBM's thought leaders. No prior AI background required. Come join us in our effort to help you get started with AI adoption!
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3 hours 22 minutes
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As an executive or business leader in your organization, integrating AI well is likely number one for your strategic priorities. In this short course, hear what IBM leaders think about the essentials when it comes to strategically integrating GenAI at scale cross-functionally and within their domains. Listen to their advice and gain insights into these key areas for your own business sectors: - Driving ROI and creating value - Leveraging your data to maintain competitive advantages - Devising appropriate use cases - Model selection - Compliance and governance Additionally, in this short, self-paced course, these leaders share their views on GenAI's potential within their respective business segments. No prior AI background is required. Join us in helping you get started with practical guidance on AI adoption!
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4 hours 1 minute
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As an exec or business leader, integrating genAI effectively into your organization will be a top priority. However, navigating how to strategically use this tool is daunting. This short course guides you through formulating effective genAI use cases for your area of business. Through a series of hands-on activities, you will apply genAI best practices while using IBM’s watsonx AI engine to brainstorm ways to leverage this powerful tool in your organization. You will then construct a potential use case yourself. You will: - Write effective prompts - Develop a business goal to address your pain points - Choose an appropriate genAI application suited to your goal - Critically examine your use case feasibility by considering common risks and reflecting on ways to mitigate them. Throughout the course, you will draw on your own industry expertise and leverage that knowledge to refine your ideas for your organization with genAI assistance. To get the most from this course, we recommend you take the first 2 courses in the Generative AI for Executives and Business Leaders specialization as well. You should also be familiar with basic AI terminology and common AI business concepts.