Generative AI in Business

University of Michigan via Coursera Specialization

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Overview

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With companies worldwide exploring how to harness generative AI’s potential, it’s critical to make informed decisions about when and how to adopt these technologies. The “Generative AI in Business” course series provides business leaders with a step-by-step guide to incorporate generative AI into their business operations, product offerings, and organizational structures. Through this series, you’ll gain a deep understanding of generative AI’s capabilities, learn to create a tailored action plan based on your specific business challenges, and develop effective strategies to execute that plan. By the end, you'll be equipped with the tools and knowledge to evaluate, implement, and scale generative AI solutions that meet your unique business needs.

Syllabus

Course 1: GenAI in Business: Discover the Possibilities
Course 2: GenAI in Business: Planning Framework for Implementation
Course 3: GenAI in Business: Strategies for Successful Execution

Courses

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3 hours 11 minutes
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In this course, you’ll explore the transformative possibilities that generative AI offers to businesses. We begin by examining how generative AI is reshaping industries, automating routine tasks, and driving innovation in customer interactions and strategic insights. Through a detailed real-world case study, you will see how a large, complex business successfully implemented a generative AI solution, turning it into a valuable productivity tool. This course introduces the "See" phase of the See, Plan, Act framework. This framework is designed to help you explore each step of the implementation process, and learn how to connect generative AI with your own data to transform it from a general tool into a customized solution tailored to your specific business needs. By the end of this course, you’ll be able to identify and evaluate new opportunities where generative AI can create value for your organization, giving you the foundational knowledge to move forward with confidence in your AI strategy. This course helps lay the groundwork for the next phase: planning and executing a successful generative AI implementation in your business. This is the first course in the “Generative AI in Business,” a course series for business professionals interested in using generative AI to support, enhance, and amplify the work of their organizations.
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3 hours 45 minutes
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In this course, you’ll learn how to identify the right business problems where generative AI can deliver the greatest value. We’ll guide you through the process of articulating these problems in terms of pain points and value levers, ensuring clarity for all stakeholders. Throughout each lesson, you’ll gain the main skills needed to “plan” your artificial intelligence acquisition, the second phase of the “See, Plan, Act” framework introduced in the “Generative AI in Business” series. With the problem defined, we’ll align it with the specific abilities your generative AI solution needs and help you choose the right technology and solution type. Finally, you’ll develop a three-step roadmap to organize your data, evaluate its quality and readiness, and select the best approach to integrate it into your AI solution. By the end of the course, you’ll have a detailed blueprint for your generative AI solution, a clear understanding of the data you need, and a strategy for integrating it effectively into your business. This is the second course in the “Generative AI in Business,” a course series for business professionals interested in using generative AI to support, enhance, and amplify the work of their organizations.
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3 hours 38 minutes
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In the third course of the "Generative AI in Business" series, we focus on the "Act" phase of the "See, Plan, Act" framework. This course will guide you through a structured, five-step process to build, launch, and scale the generative AI solution you’ve planned. During the process, we'll analyze the critical factors that drive the long-term success of your generative AI project. You’ll learn how to assemble and manage the right team, optimize the user experience, and develop an effective communication strategy for both internal and external stakeholders. Additionally, we’ll cover how to track performance after launch and proactively identify and mitigate risks to ensure your generative AI solution continues to deliver value. By the end of this course, you’ll have the tools and knowledge to confidently bring your generative AI solution to life and sustain its impact over time. This is the third course in “Generative AI in Business,” a short course series for business professionals interested in using generative AI to support, enhance, and amplify the work of their organizations.