Generative AI for Business Leaders and Executives

IBM via edX Professional Certificate

Overview

Generative AI presents executives and business leaders with unprecedented opportunities to innovate and drive measurable business outcomes. This IBM Executive Generative AI program is designed for forward-thinking business executives, leaders, and decision-makers who want to stay ahead of industry trends and capitalize on AI's transformative potential. IBM’s top AI experts share how to assess and seamlessly integrate generative AI strategies and technologies into your organization for maximum impact.

First, gain foundational knowledge of generative AI by exploring its core principles, practical business applications, and its essential role in building future-ready organizations. Additionally, you’ll explore how to strategically align AI initiatives with your organizational goals, helping you drive ROI and spark innovation. You’ll develop governance expertise to confidently navigate compliance, address ethical considerations, and adopt best practices for responsible AI implementation. Finally, you’ll learn about the perils of poorly constructed use cases for generative AI and the practices of well-constructed use cases for generative AI using adaptations of real-world generative AI use case implementations in areas like customer engagement, workforce optimization, and financial decision-making.

Put your skills to practice using IBM watsonx, a cutting-edge AI platform, to develop custom generative AI solutions. You'll master advanced prompt-writing techniques and learn how to craft tailored genAI use cases to solve real-world business challenges.

Complete this program, ready to collaborate with stakeholders to maximize AI’s strategic value and lead AI-driven transformation across your enterprise.

Be ready to lead your organization into a future powered by generative AI. Sign up now.

Syllabus

Courses under this program:
Course 1: GenAI for Executives & Business Leaders: An Introduction

The Generative AI for Executives and Business Leaders, presented by IBM AI Academy, explores topics and assets that span three core learning areas: strategic essentials, key elements for enterprise AI, and how to put AI to work.

Course 2: GenAI for Execs & Business Leaders: Integration Strategy

IBM thought leaders share their perspectives on how to best integrate AI at the enterprise level.

Course 3: GenAI for Execs & Business Leaders: Formulate Your Use Case

Develop a plausible genAI use case suited to your organization using your industry expertise and gain experience with AI tools and best practices by doing so.

Courses

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1 week, 2-3 hours a week, 2-3 hours a week
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The Generative AI for Executives and Business Leaders, presented by IBM AI Academy, explores topics and assets that span three core learning areas: strategic essentials, key elements for enterprise AI, and how to put AI to work.

This course is designed for executives and business leaders. In addition, line of business leaders and practitioners curious about the rapidly developing field of generative AI and its capabilities across industries and domains can benefit by taking the course.
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1 week, 2-3 hours a week, 2-3 hours a week
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As an executive or business leader, determining how to integrate AI well is likely a top priority for your organization. In this short course, IBM thought leaders share their perspectives about effectively integrating generative AI at the enterprise level. Listen to their advice and gain insights into these key areas for your own organization:
- Strategies
- Elements of AI in enterprise
- Putting AI to work
In this short, self-paced course, you’ll learn from these leaders' experiences and expertise cross-functionally and within specific domains regarding generative AI potential. Join us in helping you get started with practical guidance on AI adoption! No prior AI background required.
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1 week, 2-3 hours a week, 2-3 hours a week
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As an executive or business leader, integrating genAI effectively into your organization will be a top priority. Navigating how to strategically use this tool is both critical and pressing. This short course guides you through formulating effective genAI use cases specific to your business circumstances.

Through a series of hands-on activities, you will apply genAI best practices while using IBM’s watsonx AI engine to both understand its nature and to brainstorm ways you can leverage this powerful tool in your organization. You will then construct a potential use case yourself. You will:
- Write effective prompts
- Develop a business goal suited to your organization’s pain points
- Choose an appropriate genAI application that addresses your goal
- Critically examine the feasibility of your use case by considering common risks and reflect on ways to mitigate them
Throughout the course, you will draw on your own industry expertise and leverage that knowledge to refine your ideas for your organization with genAI assistance.

To get the most from this course, we recommend you take the first 2 courses in the Generative AI for Executives and Business Leaders series as well. You should also be familiar with basic AI terminology and common AI business concepts.