GenAI for Execs & Business Leaders: Integration Strategy

Overview

As an executive or business leader in your organization, integrating AI well is likely number one for your strategic priorities. In this short course, hear what IBM leaders think about the essentials when it comes to strategically integrating GenAI at scale cross-functionally and within their domains. Listen to their advice and gain insights into these key areas for your own business sectors: - Driving ROI and creating value - Leveraging your data to maintain competitive advantages - Devising appropriate use cases - Model selection - Compliance and governance Additionally, in this short, self-paced course, these leaders share their views on GenAI's potential within their respective business segments. No prior AI background is required. Join us in helping you get started with practical guidance on AI adoption!

Syllabus

Strategic Essentials for GenAI Integration

This module sets the foundation for scaling generative AI (GenAI) from experimentation to enterprise-wide impact. You’ll explore how to move beyond pilots to full production, selecting the right AI use cases that drive measurable ROI and align with business strategy. You’ll learn the importance of responsible AI practices and identify how hybrid cloud infrastructure supports agility and scalability in AI deployment.

Applying AI Across the Enterprise

In this module, you’ll explore how to operationalize generative AI across core business functions. You’ll learn the foundational elements of enterprise A and understand how effective data management and model selection shape successful outcomes. Then, you’ll see AI in action across key domains, including marketing, talent management, IT operations, financial operations, and finance.