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Welcome to Service Foundations for Dubai’s Hospitality sector. This course introduces the essential attitudes and behaviours that help you shine from your very first day on the job. You will explore what service excellence truly means in a city known for its warmth and ambition. You will see how every welcome, every smile and every thoughtful action contributes to Dubai’s global reputation. You will learn how to understand guest expectations, build strong first impressions and communicate with confidence in multicultural environments. This is where you begin to see yourself as someone who represents Dubai’s spirit of hospitality and plays an important role in creating memorable moments for guests from around the world.