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Coursera

Service-Led Selling in Dubai

Dubai College of Tourism via Coursera

Overview

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Service-led selling is essential in Dubai’s hospitality sector, where every interaction shapes the guest experience. In this course, you’ll learn how to use subtle, respectful sales techniques that feel natural and genuinely helpful. You’ll explore how soft selling combines empathy and confidence, enabling you to make thoughtful, personalised recommendations. You’ll develop skills to understand guest needs, communicate value warmly and recognise opportunities without pressure. By the end of the course, you’ll be able to recommend and close confidently while maintaining trust, professionalism and a high standard of service across Dubai’s hospitality environments.

Syllabus

  • Foundations of Service-Led Selling in Hospitality
    • Explore the principles of soft selling in Dubai’s hospitality sector. Learn how service-led sales create trust, understand guest needs, and connect products to guest priorities.
  • Applying Service-Led Selling with Confidence and Integrity
    • Build practical skills to recommend, upsell, and close with care. Learn to recognise buying signals, offer personalised suggestions, and maintain trust while enhancing guest experiences.

Taught by

Dubai College of Tourism

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