Introduction to Crisis Management and Crisis Communication

Overview

Increasingly, modern societies are witnessing crises of confidence in their institutions, whether they are for-profit, non-profit, or governmental. Today, being able to identify and manage a crisis is no longer a “nice to,” it’s essential. In this course, you’ll learn about the basics of crisis management and crisis communication, and what needs to be in an effective crisis plan. You'll also see something that is rarely discussed in detail – how organizations can effectively handle the very first moments of a crisis, and where they can make poor decisions that can have damaging consequences. You'll hear from professionals who handle organizational crises so that you are better positioned to understand the dynamics of crises. As such, this course, via structured learning activities (video lectures and quizzes), will help prepare you for the near certainty that whatever organization you work for (or want to work for) will encounter a crisis.

Syllabus

The Fundamentals of Crisis Communication and Crisis Management

The world is continually experiencing crises. Today, being able to identify a crisis is no longer a “nice to;” it’s essential. In this module you’ll learn about the basics of crisis management and crisis communication.

The First Moments of a Crisis

The first moments of a crisis will likely throw you into a world you’ve never seen before. So, how do you get started? We’ll show you how.

The Basics of a Crisis Plan

In the last module, we discussed the importance of knowing what to do (and not to do) in the first moments of a crisis. But that's not enough. You’ll need a crisis plan—we’ll see how that can come together and what you can do with it before a crisis hits your organization.