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Principles of Professional Selling (Live Online)

via CourseHorse

Overview

Even with an outstanding product or service and exceptional sales talent, success depends on your ability to communicate the value and benefits of what you are selling to your clients. Through this comprehensive and demanding professional sales training seminar, you will gain the knowledge and skills necessary to close deals by first establishing and maintaining the trust of your clients.

You will progress through the complete sales process while exploring the most effective sales methods in use today, specifically consultative and solutions-based selling. Upon completing this professional sales training workshop, you will leave with enhanced capabilities to build compelling presentations that directly address your clients' specific needs, craft a detailed sales plan to reach your target sales goals, identify and influence the right decision makers, and successfully close sales with confidence.

Who Should Attend:

Sales professionals with a minimum of one year of relevant sales experience, experienced veterans looking to sharpen and refresh existing skills, and sales managers who want to learn proven professional sales training techniques to successfully train their sales teams.

How You Will Benefit:

  • Create a comprehensive master plan for managing the entire sales process
  • Earn the confidence and trust of prospects by thoroughly understanding their needs and requirements
  • Master consultative selling through the use of professional interviewing techniques
  • Communicate the strengths and unique advantages of your product or service
  • Create lasting sales relationships by providing effective and tailored solutions
  • Identify areas of customer resistance and successfully handle objections
  • Develop the skills to recognize the appropriate moment and method for closing the sale
  • Manage your time and sales territory with greater productivity and effectiveness

What Will Be Covered:

  • Strategic planning and using competitive analysis to expand your business
  • Adapting your sales approach based on the personality style of each customer
  • Developing problem-solving skills and moving beyond supplier-based selling to solution selling
  • Acquiring new business while preserving and maintaining existing accounts
  • Establishing and managing key-account and key-prospect relationships effectively

Taught by

American Management Association

Reviews

4.6 rating at CourseHorse based on 8 ratings

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