Overview
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This specialization is intended for managers, team leaders, and aspiring leaders seeking to develop the skills needed to build and sustain a thriving workplace culture. Through three courses, you will cover the foundations of company culture, strategies for fostering trust, accountability, and collaboration, and practical tools for measuring and improving employee engagement. By the end, you will be equipped to define your organization's values, lead with purpose, and create an environment where teams consistently perform at their best.
Syllabus
- Course 1: Building a Great Company Culture
- Course 2: Creating a Culture of Collaborative Ownership
- Course 3: Demystifying Company Culture
Courses
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Culture doesn't build itself — and hoping it will is how organizations end up with two cultures: the one they talk about and the one that actually runs the place. This course gives you a practical, step-by-step framework for building the kind of culture where people show up with purpose, trust each other, and do their best work together. You'll move through five essential pillars: getting your team on mission together, leading with clarity from the top, building real trust, establishing systems that support great work, and feeding your culture over time. Along the way, you'll apply proven tools for translating values into behaviors, closing the gap between stated and hidden culture, managing change with empathy, and creating the feedback loops that keep culture healthy as your organization grows. Whether you're building culture from scratch or course-correcting an existing one, this course gives you the strategies, frameworks, and confidence to lead the culture your organization deserves.
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Most leaders know that culture matters — few know how to build it deliberately. In this course, you'll move beyond vague culture advice and gain a clear, actionable framework for creating a team built on collaborative ownership. You'll learn how to identify your organization's true competitive advantage, cultivate creativity and ownership across processes, projects, and roles, and build the kind of collaboration that turns individual contributors into invested partners. What makes this course unique is its emphasis on the how. Rather than simply defining what great culture looks like, consultant and author Amber Vanderburg walks you through the specific strategies, conversations, and leadership behaviors that make it real. From setting relational precedents that normalize conflict to training leaders who prioritize character over title, every lesson is designed to give you something you can apply immediately. By the end of this course, you'll have the tools to define captainship on your own terms, lead meaningful culture change, and build a legacy of collaborative ownership that outlasts any single leader, project, or season of growth.
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Most leaders know company culture matters — but few know how to actually shape it. This course gives you a clear, repeatable process for taking control of your culture by putting employee engagement at the center of everything you do. You'll learn how to cut through the myths that keep organizations stuck, measure what's really happening inside your company using a structured climate survey, and turn your findings into initiatives that drive real, lasting change. Whether you're an HR manager looking for a proven framework or a people leader tired of guessing, this course meets you where you are. If you've tried culture initiatives that never gained traction, you'll find a practical, step-by-step approach that removes the ambiguity and shows you exactly where to start. If you're building a culture strategy from scratch, you'll walk away with the tools, language, and confidence to lead the process from survey to execution. If you've ever wondered why some companies seem to have it all figured out — this course will show you how they got there.
Taught by
Madecraft