Raise awareness of specific unconscious biases that frequently affect interviewers and provide clear strategies to reduce their influence especially when hiring for sales roles.
Overview
Syllabus
- Unit 1: Understanding Affinity Bias
- Recalling How Affinity Bias Impacts Sales Hiring
- Spotting and Correcting Affinity Bias
- Reducing Affinity Bias in Sales Interviews
- Unit 2: Understanding Confirmation Bias
- Recalling How Confirmation Bias Impacts Sales Hiring
- Applying the RED Check to Prevent Bias
- Confirmation Bias in Interview Debriefs
- Unit 3: Understanding the Halo and Horns Bias
- Recalling How Halo/Horn Effect Impacts Sales Hiring
- Balancing Scorecards When Halo/Horn Effect is Present
- Balanced Candidate Evaluation Mastery
- Unit 4: Understanding First Impression Bias
- Recalling How First Impression Bias Impacts Sales Hiring
- Reframing First Impressions in Sales Hiring
- Debriefing to Mitigate First Impression Bias