Negotiating in the Age of AI

Pricing can often feel like guesswork. You may wonder, “Could I make more profit if I charged more?” but also worry about losing customers. Many businesses simply add a markup to costs, but pricing can be far more nuanced and effective than that. This course shows you a logical, practical way to find your optimal price (one that increases profits without driving customers away). You'll learn how increasing profits comes from getting your pricing maximised instead of trying to sell more or produce more. We’ll combine simple calculations with real-world experimentation to identify your ideal price point. No more guessing - just clear strategies. You’ll also learn how to confidently explain and justify your prices so customers understand the value and stay loyal. We’ll cover proven pricing theories, including skimming, psychological pricing, loss leaders, add-ons, pricing for startups, and strategies for repeat business. You’ll then also discover how to adapt pricing to different situations to grow sustainably while keeping customers happy. With over 25 years of experience in negotiation, selling, and running a business, Chris Croft has distilled what truly works. If you’re ready to stop guessing and start pricing with confidence, this course will help you make pricing simple and more profitable.

This course helps business professionals understand how ethics changes as AI becomes more integrated into the way we work, negotiate, and make decisions. It combines the foundations of human ethics and negotiation with practical guidance on applying those principles in AI-enabled organisations. The course begins by exploring the ethics of negotiation and the Four Ethical Pillars that shape responsible human behaviour. From there, it moves through different stages of AI integration — from AI as a support tool, to human-AI collaboration, and eventually autonomous AI agents. At each stage, the course examines the real ethical questions businesses face, including trust, accountability, transparency, bias, decision-making, and governance. Rather than focusing only on theory, the course is highly practical and engaging. Each chapter includes real-world examples, practical readings, and exercises designed to help learners apply ethical thinking directly to business situations. Participants will leave with a clearer understanding of how to use AI responsibly, negotiate more ethically, and make better decisions as AI becomes a larger part of everyday business operations. Ideal for organisations looking to build practical, ethical AI capability across teams and leadership.

With over 25 years of experience in negotiation, selling, and running a business, Chris Croft has distilled what truly works. He is a world class instructor and is known for his practical and engaging style. Negotiation Applied is a practical course for anyone who wants to negotiate more confidently and effectively at work. You’ll learn how to handle salary discussions, pay rises, buying, selling, procurement, contracts, suppliers, customers and difficult workplace conversations. The course turns negotiation theory into simple, usable techniques through seven real-life work scenarios, giving you a step-by-step process you can apply in almost any situation. You’ll build a negotiation toolkit, set your walk-away point, make strong opening offers, use tradeables, and create win-win outcomes without unnecessary stress or confrontation. You’ll also learn how to recognise common tactics used against you, overcome worries and excuses, and use practical phrases that help secure better results. This course is ideal for professionals at any level, including employees seeking pay rises, managers handling contracts or teams, sales and procurement staff, and anyone who feels they could be more confident in negotiations. It’s also valuable for those wanting practical skills they can use outside work, such as buying or selling. This engaging course combines clear explanations, humour and real-world examples to help you strengthen your confidence, know your worth and negotiate successfully at work and beyond.