Launch and Grow Your Business - Entrepreneurial Leadership

Would you like to double your profits without doubling your workload? Most businesses assume they must sell more, hire more staff, expand into new markets, or invest in bigger premises to grow. In reality, you can dramatically increase profits simply by reducing costs. A small cut in unnecessary spending can have a powerful impact on your bottom line - often doubling profits without gaining a single new customer or producing one extra product. This Cost Reduction course teaches practical, proven techniques to uncover wasted money in your organisation. You’ll learn how to analyse your biggest expenses, identify which customers are truly profitable (and which are costing you money), decide whether to increase prices or adjust quality, and motivate employees to contribute more effectively. You’ll also discover why a few key costs make up most of your spending and how even everyday items can quietly drain profits. Taught by Chris Croft - a world renowned and high experienced trainer who specialised in making complex academic theory practical, engaging and memorable. Using real-life examples and straightforward, jargon-free tools, this step-by-step programme helps businesses of any size become leaner, more focused, and more profitable. The result? Happier customers, motivated employees, stronger margins, and potentially the highest profits you’ve ever achieved.

Chris Croft is a business coach with over 20 years’ experience teaching entrepreneurs and leaders worldwide. His specialty is making complex ideas simple, useful, and even fun. This course is all the best bits of an MBA—without the boring stuff. This course is designed for entrepreneurs and leaders who want practical tools, not theory. Whether you’re just starting out or already running a business, there’s always more to learn, juggle, and improve. This program combines essential MBA knowledge with no-nonsense strategies that actually work in the real world. Running a business can feel overwhelming: marketing, sales, operations, hiring (or not hiring), profits, taxes, and more. I break it all down into simple, bite-sized lessons you can apply immediately. Just clear, focused, and practical. Inside, you’ll discover why hiring employees isn’t always the smart move, how to raise your prices confidently, and the difference between effective marketing and empty noise. You’ll learn how to build a high-performing sales team, remove bottlenecks that quietly destroy profits, generate powerful referrals, and protect your business from hidden risks. I’ll also share techniques to unlock better ideas from your team and create smoother operations. By the end, you’ll have a clear growth plan, stronger profits, and the confidence to run your business like a pro.

Pricing can often feel like guesswork. You may wonder, “Could I make more profit if I charged more?” but also worry about losing customers. Many businesses simply add a markup to costs, but pricing can be far more nuanced and effective than that. This course shows you a logical, practical way to find your optimal price (one that increases profits without driving customers away). You'll learn how increasing profits comes from getting your pricing maximised instead of trying to sell more or produce more. We’ll combine simple calculations with real-world experimentation to identify your ideal price point. No more guessing - just clear strategies. You’ll also learn how to confidently explain and justify your prices so customers understand the value and stay loyal. We’ll cover proven pricing theories, including skimming, psychological pricing, loss leaders, add-ons, pricing for startups, and strategies for repeat business. You’ll then also discover how to adapt pricing to different situations to grow sustainably while keeping customers happy. With over 25 years of experience in negotiation, selling, and running a business, Chris Croft has distilled what truly works. If you’re ready to stop guessing and start pricing with confidence, this course will help you make pricing simple and more profitable.