What you'll learn:
- Business Model and Income Statement
- Estimation Methods: Top-Down, Bottom-Up
- Capital Assets, Depreciation Methods, Deferred Taxes
- WACC - Cost of Capital and Interest Calculation
- NPV and IRR using Cash Flows
- Market Structures and Value Chains
- Micro-economic Pricing Fundamentals
- Pricing Models and Pricing Strategies
- Pricing Strategy wrt Business Strategies
- Discount Tactics and Game Theory
- Two Part Pricing and Tiered Pricing
- Value Pricing and Value Cascade
Price is what Customer Pays, while Cost is what Company Incurs, Difference is the Shareholder Value!
Pricing Model is part of Marketing Strategy, but Pricing Strategy is a concern of Business Strategy
In today’s competitive marketplace, understanding the true cost of a product and developing an effective pricing strategy is critical to long-term business success. This Product Costing and Pricing Strategy course equips you with the knowledge and practical tools to make informed pricing decisions that align with both financial goals and market dynamics.
A comprehensive program designed to help professionals build strong foundations in product cost analysis and pricing strategy development. This course is ideal for product managers, business analysts, consultants, finance professionals, marketers, and entrepreneurs who want to understand how to set competitive and value-driven prices.
Beginning with product costing — exploring costing including product costing and service costing along with estimation methods top-down and bottom-up. You will gain practical insight into how direct and indirect costs are allocated, how cost structures impact Profit & Loss and dictate pricing decisions, and how to model cost behavior in different business scenarios.
Moving to pricing strategy, we begin with fundamentals of economics and explore both classic and contemporary pricing models. You will learn about general pricing, tiered pricing, pricing ladders, value-based pricing, pricing ladders, dynamic pricing, and psychological pricing tactics. Through real-world examples, you will learn to tailor pricing strategies based on customer segments, product principles, market demand, and competition.
By the end of the course, you will be able to:
Calculate product costs using appropriate costing methods and cost structures
Design a pricing strategy that balances customer value with business profitability
Communicate pricing rationale effectively to stakeholders
You’ll also gain hands-on knowledge in:
Cost structure analysis (fixed vs. variable costs)
Methods of product costing and cost allocation
Strategic pricing frameworks
Break-even analysis and contribution margin
Discounting and promotional pricing tactics
Behavioral economics and consumer pricing psychology
The hands on exercises along with downloadable tools will help you learn and implement your learning
And we also have some food for thought - BONUS content
Enroll now to gain a competitive edge in product profitability and pricing excellence.
Feature Image Photo by Will Esayenko on Unsplash
