Overview
Google, IBM & Meta Certificates – 40% Off
One Coursera Plus subscription covers most Professional Certificates on Coursera.
Unlock All Certificates
This Specialization equips aspiring writers, content creators, and marketers with practical AI skills across the full creative process, from story craft fundamentals to hands-on use of ChatGPT, Claude, and Gemini. You’ll learn to build characters, structure stories, and edit like a professional, then extend those skills with multimodal prompting across text, images, and audio and with AI workflows for blog posts, social media, and marketing emails. By the end, you’ll have a finished short story, a reusable prompt library, and a brand voice guide, along with the judgment to use AI as a creative partner without losing your own voice.
Syllabus
- Course 1: Introduction to Creative Writing: From Basics to AI
- Course 2: AI Writing Tools for Content Marketers
- Course 3: Multimodal Prompting: Combining Text, Images, Audio & Video
Courses
-
Learn how to get better, more useful results from modern multimodal AI tools using text, images, and audio—without needing any coding experience. You’ll start by understanding what multimodal AI is, how it differs from text‑only chatbots, and when to use text, image, or audio inputs for everyday tasks. You’ll also set up a simple multimodal workspace using common tools so you can immediately apply what you learn. Through hands‑on, step‑by‑step activities, you’ll practice prompting with images to extract text, interpret diagrams or whiteboards, and troubleshoot common image‑related issues by adding context, constraints, and better visuals. You’ll then explore audio and voice‑to‑text prompting to quickly capture ideas, turn spoken thoughts into structured outlines, and analyze meeting recordings for transcripts, summaries, and action items. Finally, you’ll connect all three modalities—text, image, and audio—into practical workflows, such as turning a hand‑drawn sketch and spoken brief into a structured plan, or using screenshots and transcripts to summarize video content. You’ll finish the course with a simulated client scenario, a final assessment, and a clear set of next steps for continuing to build your multimodal prompting skills.
-
By the end of this course you'll write blog posts, social media content, and marketing emails with AI — and know how to make all of it sound like you rather than like everyone else. You'll build a complete, SEO-optimized blog post, turn one article into a week of platform-native social content, set up an automated welcome email sequence, create a brand voice guide your AI tools actually follow, and plan a full month of content in a single sitting. No prior AI experience is needed. Every technique is demonstrated on screen in ChatGPT, Claude, and Gemini using their free plans, so you can follow along without spending anything. You'll also learn the parts most AI courses skip: fact-checking AI output before you publish, protecting client data, and removing the telltale patterns that make readers dismiss content as machine-written. You'll leave with more than knowledge. Every prompt you practise with is collected in a downloadable library — fill-in-the-blank templates for planning, drafting, SEO, repurposing, email, and editing — so the workflows you learn here keep working long after the course ends.
-
Unlock your creative potential and learn how to turn your ideas into finished stories! This practical course takes you from the foundations of creative writing to developing your own voice, building compelling characters, creating vivid scenes, editing your drafts, and using AI tools responsibly without losing what makes your writing unique. Throughout the course, you’ll explore: Finding Your Voice and Hooking Readers: Discover what creative writing is, explore different genres and styles, analyze the anatomy of a strong opening, and write a 500-word hook that captures attention and demonstrates your unique narrative voice. Outlining a Story That Keeps Readers Turning Pages: Learn how the three-act structure works, build a clear story arc, develop tension and conflict, and create a one-page outline with turning points, a central conflict, and a satisfying resolution. Creating Compelling Characters and Realistic Dialogue: Develop a protagonist with meaningful wants, flaws, secrets, and contradictions. Learn how to write dialogue that feels natural while revealing character through subtext, conflict, word choice, and what remains unsaid. Writing Vivid Scenes and Believable Worlds: Use sensory detail to make your scenes come alive, understand when to show rather than tell, and design a setting that feels specific, consistent, and lived-in. You’ll create a sensory scene and a setting bible for your own story. Editing Your Draft Like a Professional: Learn the difference between developmental, line, and copy editing, identify common first-draft problems, practice self-editing and peer review, and take your writing through a complete three-pass revision process. Using ChatGPT and Claude Without Losing Your Voice: Explore how AI tools can support brainstorming, outlining, feedback, and revision. Learn how to write effective prompts, recognize the limitations of AI-generated suggestions, protect your individual style, and make informed decisions about authorship and disclosure. Finishing, Polishing, and Sharing Your First Short Story: Bring everything together in a capstone project. Write and revise a complete short story, establish a sustainable writing routine, and explore practical ways to submit, publish, or share your work with readers and writing communities. By the end of the course, you’ll have a finished, revised short story, a repeatable creative-writing process, practical editing skills, a stronger understanding of story craft, and an AI-assisted workflow that supports your creativity without replacing your voice.
Taught by
Anton Voroniuk