Marketing Analytics Courses

Great Learning

Marketing Analytics

Explore marketing analytics: track digital campaigns, overcome challenges, apply models, assess brand value, and calculate customer lifetime value. Discover career opportunities in this growing field.

• YouTube
• 56 minutes
• Self-Paced
• Free Video

Maximizing ROI through Marketing Analytics: A Practical Guide for In-House Marketers

Aprenda a maximizar o ROI através de análises de marketing, focando em dados essenciais e ferramentas práticas para tomar decisões informadas e impulsionar o crescimento do negócio.

• Semrush Academy
• 1 hour 52 minutes
• Self-Paced
• Free Certificate

Conf42

Marketing Analytics with a Unified API Ecosystem

Explore how a unified API ecosystem can enhance marketing analytics and provide valuable insights for data-driven decision making.

• YouTube
• 21 minutes
• Self-Paced
• Free Video

Usercentrics

Privacy-First Email Marketing Analytics - Ethical Tracking and Segmentation Strategies

Discover ethical email marketing analytics beyond open rates, implementing privacy-compliant segmentation and personalization strategies for modern data protection laws.

• YouTube
• 58 minutes
• Self-Paced
• Free Video

Databricks

Marketing Analytics in a Cookieless World - Media Mix Models at Scale

Explore media mix models for privacy-preserving marketing analytics in a cookieless world, enabling accurate measurement and optimization of advertising campaigns.

• YouTube
• 20 minutes
• Self-Paced
• Free Video

Jono Catliff

Make.com System to Track All Marketing Analytics

Discover how to build an automated sales dashboard using Make.com to track marketing analytics in real-time, streamlining your business data monitoring process.

• YouTube
• 33 minutes
• Self-Paced
• Free Video

Davidson College;  Galileo University

AI Technology for Marketing Optimization

49 ratings

Unlock the potential of AI in marketing by mastering advanced techniques such as predictive analytics, real-time optimization, NLP, email personalization, and social media strategy for impactful marketing.

• edX
• 3 weeks, 3-5 hours/week
• Self-Paced
• Free Online Course (Audit)

Visión general del marketing y su función para los negocios

49 ratings

Conoce los conceptos fundamentales del marketing como disciplina estratégica para el éxito de los negocios.

• edX
• 5 weeks, 5-8 hours/week
• Self-Paced
• Free Online Course (Audit)

Marketing digital en redes sociales

43 ratings

Aprende estrategias de marketing digital en redes sociales, desde creación de contenido hasta publicidad, con enfoque práctico en plataformas populares como Facebook, Instagram y LinkedIn.

• edX
• 3 weeks, 3-4 hours/week
• Self-Paced
• Free Online Course (Audit)

Diseño de estrategias de marketing enfocadas a los consumidores

40 ratings

Conoce los conceptos fundamentales y las herramientas del marketing para diseñar una estrategia de servicio enfocada en el consumidor.

• edX
• 5 weeks, 5-8 hours/week
• Self-Paced
• Free Online Course (Audit)

Digital Marketing: Customer Engagement Strategy

35 ratings

Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.

• Coursera
• 12 hours 37 minutes
• Self-Paced
• Paid Course

Viral Marketing and How to Craft Contagious Content

28 ratings

Discover strategies for creating viral content, leveraging social influence, and harnessing word-of-mouth marketing to make your ideas, brands, or products catch on and spread effectively.

• Coursera
• 6 hours 28 minutes
• Self-Paced
• Paid Course

• Best of All Time

Great Learning

Instagram Marketing Fundamentals - Social Media Marketing - Instagram Growth

39 ratings

Learn Instagram marketing fundamentals, including account setup, post types, strategies, and tips to effectively promote your brand and reach target customers on this popular social media platform.

• YouTube
• 55 minutes
• Self-Paced
• Free Video

365 Data Science

Customer Analytics

36 ratings

Learn segmentation, targeting, positioning, marketing mix, and price elasticity to enhance your customer analytics skills and drive business growth.

• YouTube
• 1 hour 30 minutes
• Self-Paced
• Free Video

Creating Demand with Content Marketing

14 ratings

In this webinar, you will learn how to enrich your customer lifecycle and drive business results with a content strategy that leverages all communication channels.

• YouTube
• 47 minutes
• Self-Paced
• Free Online Course