This course offers a practical introduction to the use of data analytics and programming tools in solving real-world marketing challenges. Learners will explore how analytical techniques and programming languages can be applied across diverse marketing functions such as retail analysis, customer segmentation, product recommendation, and demand forecasting. The course emphasizes data-driven decision-making through hands-on exercises and visualization tools that help interpret and communicate insights effectively. By the end of the course, participants will be able to leverage data analytics to enhance marketing strategies, improve customer targeting, and drive measurable business outcomes.
Intended audience
Marketing Data Analyst / Marketing Insights Specialist, Business Intelligence (BI) Analyst / Data Visualization Specialist, Predictive Analytics Specialist / Data Scientist – Marketing –, Digital Marketing Analyst / Performance Marketing Specialist, Marketing Strategy Consultant / Analytics Manager
Prerequisites
- UG 1st year onwards
Assessment & certification
- Assessment fee: Included — no extra fee
- Assessment mode: Online proctored
- Assessment type: MCQ
- Assessment provider: Amity Online
- Certificate provider: SWAYAM Plus and Amity Online
NCrF level: 7 (NCrF credit-eligible)
