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This course provides a comprehensive understanding of E-Retailing, guiding learners through the transition from traditional retail to the digital marketplace. Participants will explore the concepts, business models, marketing strategies, payment systems, customer relationship management, and emerging trends in online retail. By the end of the course, learners will be able to plan, manage, and grow E-retail operations effectively, leverage technology for superior customer experiences, and stay updated on the latest industry developments and legal considerations.
Intended audience
E-Retail Strategy Manager, Online Store Consultant, Digital Marketing Specialist, E-Commerce Security Analyst, Retail Innovation Officer
Prerequisites
- UG 1st year onwards
Assessment & certification
- Assessment fee: Included — no extra fee
- Assessment mode: Online
- Assessment type: MCQ
- Assessment provider: AMITY
- Certificate provider: SWAYAM Plus and AMITY
