This course provides learners with a comprehensive understanding of how data-driven analytics can enhance customer engagement and business performance. It introduces key concepts such as Customer Lifetime Value (CLV) and its critical role in evaluating marketing effectiveness and firm profitability. Learners will gain hands-on experience with analytical tools including Python, SPSS, and trade data analysis to interpret customer behaviour and measure marketing outcomes. The course also explores customer experience management, segmentation, and persona development to help organizations better understand their audiences and design personalized strategies. By the end of the course, participants will be equipped to apply digital customer analytics for informed decision-making, market estimation, and long-term value creation.
Intended audience
Customer Insights Analyst / Customer Data Analyst, Marketing Data Analyst / CRM Analyst, Customer Experience (CX) Analyst / Journey Mapping Specialist Data Scientist – Customer Analytics / Retail Analyst, Business Intelligence (BI) Analyst / Customer Strategy Consultant
Prerequisites
- UG 1st year onwards
Assessment & certification
- Assessment fee: Included — no extra fee
- Assessment mode: Online proctored
- Assessment type: MCQ
- Assessment provider: Amity Online
- Certificate provider: SWAYAM Plus and Amity Online
NCrF level: 6 (NCrF credit-eligible)
