Marketing Analytics Courses

Forecasting Models for Marketing Decisions

80 ratings at Coursera

Develop forecasting models using Excel to predict customer behavior, assess marketing actions, and make data-driven decisions for improved business outcomes and customer value management.

• Coursera
• 11 hours 46 minutes
• Self-Paced
• Paid Course

Credential

Marketing Channel Strategy & B2B2C Routes to Market

68 ratings at Coursera

Unpack the "black box" of marketing channels, learn to select partners, apply incentives, design multi-channel strategies, and explore social business channels in emerging economies and startup environments.

• Coursera
• 4 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 4 courses

What Can AI Do for Marketing?

58 ratings at Coursera

Discover AI's impact on marketing strategies, customer engagement, and business growth. Learn to leverage data, map customer journeys, and address AI bias for ethical, effective marketing practices.

• Coursera
• 15 hours 14 minutes
• Self-Paced
• Paid Course

Marketing Channel Benefits

53 ratings at Coursera

Explore channel benefits in marketing strategy, focusing on customer buying preferences and quantifying trade-offs to create strategic options for effective routes to market.

• Coursera
• 9 hours 27 minutes
• Self-Paced
• Paid Course

Generative AI in Marketing

20 ratings at Coursera

Explore generative AI's impact on marketing, from creating visual content to enhancing customer engagement. Learn to use AI tools effectively while navigating legal and ethical considerations.

• Coursera
• 13 hours 56 minutes
• Self-Paced
• Paid Course

Marketing Channel Functions

19 ratings at Coursera

Explore channel functions in marketing, learn to quantify and optimize them, and apply this knowledge to design effective routes to market for various business contexts.

• Coursera
• 6 hours 53 minutes
• Self-Paced
• Paid Course

Marketing Channel Incentives

11 ratings at Coursera

Explore marketing channel strategies, pricing challenges, and direct selling techniques. Develop strategic skepticism to manage risks and optimize partner relationships in route-to-market implementation.

• Coursera
• 8 hours 45 minutes
• Self-Paced
• Paid Course

Mastering Business Essentials: Marketing

Explore the art and science of marketing through essential frameworks like 4P, STP, and purchase funnel. Learn strategic pricing, distribution tactics, customer acquisition strategies, and effective content marketing approaches.

• Coursera
• 6 hours 34 minutes
• Self-Paced
• Paid Course

Marketing Channel Governance

Gain insights on channel relationships, Amazon distribution challenges, B2B platforms, and multichannel strategies for effective marketing and business development.

• Coursera
• 9 hours 8 minutes
• Self-Paced
• Paid Course

Credential

Marketing Mix Implementation

6136 ratings at Coursera

Comprehensive exploration of marketing mix implementation, covering product management, pricing, distribution, and promotion strategies. Practical focus for immediate application in business contexts.

• Coursera
• 8 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 5 courses

Credential

Marketing Strategy

6276 ratings at Coursera

Comprehensive marketing strategy program covering consumer behavior, market research, positioning, 4Ps, and culminating in a capstone project to develop a real-world marketing plan.

• Coursera
• 8 weeks, 10 hours/week
• Self-Paced
• Paid Course
• 5 courses

Marketing Management

69 ratings at edX

Learn how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.

• edX
• 9 weeks, 2-4 hours/week
• Self-Paced
• Free Online Course (Audit)

Digital Marketing Strategy

35 ratings at edX

Set your fundamental right while crafting your marketing strategy for the digital age. Learn to apply powerful frameworks and practices to develop digital marketing plans.

• edX
• 6 weeks, 3-4 hours/week
• Self-Paced
• Free Online Course (Audit)

Marketing Essentials

21 ratings at edX

Identify, understand and learn the basics of marketing management theories with real-world business scenarios.

• edX
• 5 weeks, 2-4 hours/week
• Self-Paced
• Free Online Course (Audit)

Quantitative Marketing Research

18 ratings at edX

Learn how to design a quantitative market research project, and implement specific methods, interpret data and come up with marketing decisions.

• edX
• 5 weeks, 3-4 hours/week
• Self-Paced
• Free Online Course (Audit)