Transforming Your Company's Data Analytics

University of Maryland, College Park via Coursera Specialization

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Details

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Provider

Coursera Specialization
Pricing

Paid Course
Languages

English
Certificate

Certificate Available
Duration & workload

16 weeks, 3 hours a week

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Overview

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This program helps see the dynamic capabilities of your organization. Using the fitness landscape model, we help managers see where they are in relation to other organizations and how to reconfigure their dynamic capabilities to move higher up the competitive fitness landscape. These “dynamic capabilities” include the social and digital - how we work and the technologies that support it. As companies pursue big data and cloud computing strategies - the technologies change. To sustainably improve the customer experience and achieve the competitive advantage that the power of data promises, you need the social technologies and processes that are able to adapt along with your data strategy. The ability to reconfigure and deploy new capabilities within the organization by creating, extending, or modifying the existing resources is a “dynamic capability.” With the speed of technology disruption, business leaders must enable their company to adapt. We will learn how to discover data sources in your company and leverage those structured and unstructured data to improve your whole business. From supply chain sourcing to marketing and delivery. These lessons will help you make the right choices about digital transformation to make your organization better fulfill its mission and delight customers. To get there you must first understand the vision of a digital enterprise, what it looks like, how it operates, and why it’s so powerful in delivering results.

Syllabus

Course 1: Transforming with Data Analytics and Organization
Course 2: Digital Transformation with Data Analytics Projects
Course 3: Making Evidence-Based Strategic Decisions
Course 4: Storytelling and Persuading with Data and Digital Technology

Courses

3 reviews
6 hours 54 minutes
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Lead your organization’s digital transformation with confidence. In a world flooded with new technologies—AI, data analytics, and automation—this course helps you focus on what really matters: turning digital strategy into business results. You’ll learn how to use the Disciplined Agile Delivery (DAD) framework to design, plan, and manage digital transformation projects that create long-term competitive advantage. Through three in-depth case studies—a start-up, an established organization, and a company in crisis—you’ll see how agile methods and data analytics come together to drive meaningful change. By the end of this course, you will be able to: Apply the Disciplined Agile Delivery framework to manage data analytics and transformation projects. Build a digital organization from the ground up using lean startup methods. Transform established business processes while maintaining cultural strengths. Use data analytics to rescue and revitalize struggling organizations. Turn digital potential into powerful business performance—and elevate your leadership in the process.
7 reviews
7 hours 34 minutes
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Turn data into decisions that drive real business impact. In this course, you’ll learn how to align managers, employees, and organizational goals through data analytics and digital transformation. Discover how to view your organization as a “decision factory,” where every team member contributes to smart, evidence-based choices that fuel success. You’ll explore what makes a good business decision, how to use data for foresight and scenario planning, and how to build a decision-making culture that leverages analytics at every level. Along the way, you’ll gain hands-on experience using low-code/no-code tools, AI, and automation technologies to create data-driven applications that enhance efficiency and insight.
9 reviews
6 hours 57 minutes
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Turn data into decisions that move your organization forward. In this course, you’ll learn how to transform your business into a true “decision factory” — where analytics, data products, and digital technologies drive smarter choices, stronger alignment, and greater impact. Through practical frameworks and hands-on insights, you’ll discover how to combine data storytelling, foresight, and scenario planning to improve the quality and speed of decision-making. You’ll learn how to identify your organization’s key decisions, map data needs, and build processes for reliable, evidence-based choices — even when information is incomplete or ambiguous. You’ll also explore the latest trends shaping digital transformation, including the rise of low-code/no-code analytics, AI, and robotic process automation (RPA). By the end of the course, you’ll be ready to lead with data, design better decisions, and help your organization compete in today’s fast-changing digital landscape.
3 reviews
7 hours 28 minutes
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Every modern organization is a digital organization or will rapidly become digital. Artificial intelligence, Google/Amazon/Facebook/Uber, and big data have dramatically raised customer expectations and demand. Organizations that are effective in using data will win in the economies of the mid-21st century. These must-have core competencies include data analysis, machine learning, data visualizations, data mining, and predictive analytics, and deep learning. Organizations that won't or can't digitally transform will go the way of Blockbuster or Border's Bookstore. The organization that better harnesses the power of data to create a superior customer experience will thrive in the new business realities. The question is, how does an organization digitally transform? There are many digital technologies for organizations to choose from - too many choices! And digital technologies are only part of creating a digital organization. The employees must be trained in the new technologies, leaders must learn how to use data in making strategic decisions, and the organization's business processes must be reinvented. So many choices to make and the stakes have never been higher! This course will give you a framework to help you successfully navigate the challenges posed by digital transformation. First, we will discuss how to use the organization's dynamic capabilities to start the digital transformation. Second, we will use fitness landscapes to build a competitive digital business model. Finally, we will implement a strategic foresight function to help evolve the digital business model for the organization's continued success.