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University of Maryland, College Park

Digital Transformation with Data Analytics Projects

University of Maryland, College Park via Coursera

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Overview

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Lead your organization’s digital transformation with confidence. In a world flooded with new technologies—AI, data analytics, and automation—this course helps you focus on what really matters: turning digital strategy into business results. You’ll learn how to use the Disciplined Agile Delivery (DAD) framework to design, plan, and manage digital transformation projects that create long-term competitive advantage. Through three in-depth case studies—a start-up, an established organization, and a company in crisis—you’ll see how agile methods and data analytics come together to drive meaningful change. By the end of this course, you will be able to: Apply the Disciplined Agile Delivery framework to manage data analytics and transformation projects. Build a digital organization from the ground up using lean startup methods. Transform established business processes while maintaining cultural strengths. Use data analytics to rescue and revitalize struggling organizations. Turn digital potential into powerful business performance—and elevate your leadership in the process.

Syllabus

  • Week 1 Disciplined Agile Delivery
    • Begin with an introduction to the Disciplined Agile (DA) project management framework. Learn DA’s core principles, promises, and guidelines, explore project lifecycles, and understand team roles and process goals that support flexible, effective ways of working.
  • Week 2 Case Study : The New Start-Up
    • Examine how a start-up uses the DA framework to launch and manage data analytics projects that drive digital transformation. See how agility enables innovation and rapid growth in dynamic environments.
  • Week 3 Case Study: The Established Organization
    • Analyze how a fictional government agency applies data analytics to turn its operational processes into dynamic capabilities. Discover how established organizations can adapt, innovate, and regain competitiveness through DA practices.
  • Week 4 Case Study: The Threatened Organization
    • Explore how a century-old, family-owned grocery chain faces new market challenges and competitors. Learn how data analytics and digital transformation can help traditional businesses develop new capabilities and thrive in the modern marketplace.
  • Final Exam

Taught by

William A. Brantley

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Reviews

5.0 rating, based on 3 Class Central reviews

Start your review of Digital Transformation with Data Analytics Projects

  • Anonymous
    Excellent course and invaluable information on DAD. Case studies were extremely helpful in the learning process
  • Anonymous
    Practical, Insightful, and Worth Every Minute! I recently completed "Digital Transformation with Data Analytics Projects" by the University of Maryland, and I must say—it exceeded my expectations! The course does a fantastic job of breaking down co…
  • Anonymous
    Great course, very useful and easy to do the quizzes and the videos.
    Very fun to do it through the videos and there is a coach chat (Ai) was very helpful and helped me to explain any thing was difficult to understand
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