Marketing Analytics Courses

The Digital Marketing Revolution

419 ratings

Explore the impact of digital technologies on marketing, examining how analog and digital worlds interact through domination, resistance, synergy, and transformation in the modern business landscape.

• Coursera
• 1 day 1 hour 55 minutes
• Self-Paced
• Paid Course

Marketing in a Digital World

630 ratings

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers.

• Coursera
• 1 day 4 hours 43 minutes
• Self-Paced
• Paid Course

• Best of All Time

Davidson College;  Galileo University

Intro to AI for Digital Marketing

326 ratings

Discover AI's role in marketing evolution, essential concepts, real-world applications, and effective strategies for leveraging AI in digital marketing.

• edX
• 3 weeks, 3-5 hours/week
• Self-Paced
• Free Online Course (Audit)

Panjab University Chandigarh;  CEC

Digital Marketing

543 ratings

Develop digital marketing skills through hands-on practice with SEO, email campaigns, PPC advertising, social media, and analytics. Learn to create effective online strategies for business growth.

• Swayam
• 6 weeks
• Self-Paced
• Free Online Course

• Best of All Time

Google Analytics 4 Tutorials

301 ratings

Comprehensive guide to Google Analytics 4, covering setup, events, conversions, audiences, integrations, and consent mode. Includes hands-on instructions for website implementation.

• YouTube
• 1 hour 30 minutes
• Self-Paced
• Free Video

Marketing Analytics

12 ratings

Measure, manage, and analyze marketing performance to maximize effectiveness and ROI. Learn to evaluate brand assets, customer lifetime value, and design experiments for data-driven decision-making.

• Coursera
• 16 hours 8 minutes
• Self-Paced
• Paid Course

Foundations of marketing analytics

762 ratings at Coursera

Explore statistical and managerial segmentation, scoring models, and customer lifetime value analysis using R. Learn to identify, target, and predict the future value of customers for effective marketing strategies.

• Coursera
• 5 hours 28 minutes
• Self-Paced
• Paid Course

Google Analytics Certification

100 ratings

Certified users will demonstrate an understanding of Google Analytics, including how to set up and structure a property, and use various reporting tools and features.

• Skillshop
• 5-6 hours
• Self-Paced
• Free Certificate

The Analytics Edge

80 ratings

Through inspiring examples and stories, discover the power of data and use analytics to provide an edge to your career and your life.

• edX
• 13 weeks, 10-15 hours/week
• Self-Paced
• Free Online Course

• Best of All Time

Marketing Innovative Products and Services

83 ratings

Learn essential marketing concepts and practical commercialization strategies to bring your new venture to market

• edX
• 4 weeks, 2-3 hours/week
• Self-Paced
• Free Online Course (Audit)

• Best of All Time

Introduction to Marketing

72 ratings

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market st…

• Coursera
• 10 hours
• Self-Paced
• Paid Course

• Best of All Time

Marketing Analytics for Business

17 ratings at DataCamp

Discover how Marketing Analysts use data to understand customers and drive business growth.

• DataCamp
• 2 hours
• Self-Paced
• Free Trial Available

Marketing Analytics in Google Sheets

Learn how to ensure clean data entry and build dynamic dashboards to display your marketing data.

• DataCamp
• 4 hours
• Self-Paced
• Free Trial Available

Marketing Analytics: Predicting Customer Churn in Python

Learn how to use Python to analyze customer churn and build a model to predict it.

• DataCamp
• 4 hours
• Self-Paced
• Free Trial Available

Machine Learning for Marketing Analytics in R

In this course you'll learn how to use data science for several common marketing tasks.

• DataCamp
• 4 hours
• Self-Paced
• Free Trial Available