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Udacity

Marketing Analytics

via Udacity Nanodegree

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Overview

Turn marketing data into actionable insights with this Nanodegree. Learn to collect, analyze, and model data, then communicate findings using Excel and Tableau to drive informed business and marketing decisions.

Syllabus

  • Welcome to the Nanodegree
  • Introduction to Data
    • This course, "Introduction to Data," equips learners with essential skills in data analysis and visualization. It begins with the fundamentals of descriptive statistics, covering key concepts in two parts. Participants will then gain hands-on experience with spreadsheets, starting from basic navigation to advanced data manipulation and analysis techniques across four dedicated lessons. Finally, the course culminates in a practical application where learners will analyze survey data. By the end, students will be proficient in organizing, analyzing, and visualizing data, preparing them for more advanced studies in data science.
  • Data Visualization
    • Learn how to select the most appropriate data visualization for an analysis. Learn how to evaluate the effectiveness of a data visualization and build interactive and engaging Tableau dashboards.
  • Marketing Analytics Techniques

Taught by

Brad Batesole, Josh Bernhard , Dana Sheahen, Mat Leonard and Anke Audenaert

Reviews

4.6 rating at Udacity based on 244 ratings

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