User Behavior Analysis Courses and Certifications

Coursera

Analyze GA4: Fix Your Data

Use the GA4 Explorations workspace to segment traffic and analyze engagement, then audit tags, verify events fire correctly, and diagnose data-quality issues in reports.

• Coursera
• 1 hour 51 minutes
• Self-Paced
• Paid Course

Coursera

Product Analytics for Prioritization & Data-Driven Decisions

Turn user behavior data into product decisions: design tracking, diagnose conversion funnels, apply RICE prioritization, analyze churn with Pareto and cohort segmentation, and forecast impact.

• Coursera
• 13 weeks, 1 hour a week
• Self-Paced
• Paid Course

Packt

Product Analytics Essentials for Product Managers

Learn to define product value moments, track active engagement, drop-off and retention metrics, segment users into cohorts, spot power users, and run A/B tests.

• Coursera
• 5 weeks, 1 hour a week
• Self-Paced
• Paid Course

Board Infinity

Google Analytics: Quick Wins and Hacks for Marketers

Learn to mine Google Analytics for fast marketing wins: read traffic and engagement reports, tag campaigns with UTM parameters, build custom segments, and map conversion funnels.

• Coursera
• 2 weeks, 3 hours a week
• Self-Paced
• Paid Course

Edureka

UX & SEO Analytics: Hotjar, Ahrefs & Competitor Intelligence

Analyze user behavior with Hotjar heatmaps, session replays, and surveys, then run technical SEO audits, backlink analysis, and keyword strategy with Ahrefs.

• Coursera
• 3 weeks, 3 hours a week
• Self-Paced
• Paid Course

Coursera

Dashboarding and Funnel Analytics for Product Insights

Turn raw user data into product insights: build self-service funnel dashboards, retention heatmaps, DAU/WAU stickiness analysis, and control charts for engagement metrics.

• Coursera
• 11 weeks, 1 hour a week
• Self-Paced
• Paid Course

Board Infinity

Google Analytics Hacks: Boost Your Marketing Performance

Analyze user behavior in Google Analytics: tag campaigns with UTMs, build segments and custom reports, apply attribution models, and map user journeys to optimize campaigns.

• Coursera
• 2 weeks, 3 hours a week
• Self-Paced
• Paid Course

Coursera

Analyze Marketing Data, Boost Conversions

Segment behavioral datasets, trace conversion pathways, and correlate on-site actions with KPIs, then validate automated marketing alerts and refine monitoring rules for reliable insights.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Analyze and Optimize User Retention

Apply cohort analysis to measure user retention by acquisition channel: build Looker explores, read cohort heatmaps and retention curves, and pinpoint the "Aha! Moment" behind churn.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Google Analytics Essentials

Set up Google Analytics, connect your website with the global site tag, interpret core reports, and track events, conversions, funnels, and user drop-offs.

• Coursera
• 4 weeks, 1 hour a week
• Self-Paced
• Paid Course

Coursera

Visualize Retention: Heatmaps & Clarity Unlocked

Build time-based retention heatmaps in Tableau with cohort retention rates and event annotations, then evaluate visualizations for accessibility, clarity, and accuracy.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Black Hat

Does Dropping USB Drives in Parking Lots and Other Places Really Work?

Explores the effectiveness of USB drive-based attacks through a campus experiment, revealing high success rates and analyzing factors influencing user behavior. Discusses mitigation strategies and demonstrates new tools.

• YouTube
• 34 minutes
• Self-Paced
• Conference Talk

MLOps.community

LLM-based Feature Extraction for Operational Optimization

Explore LLM-based feature extraction for operational optimization in AI applications. Learn how to leverage GPT-3.5 for efficient content understanding and improved accuracy in product development.

• YouTube
• 27 minutes
• Self-Paced
• Free Video

Ranking Academy

Google Analytics 4 Tutorial for Beginners - Ultimate Step-By-Step Guide for Small Businesses

Master Google Analytics 4 for small businesses: Set up, track metrics, analyze user behavior, and make data-driven decisions to boost your online presence and growth.

• YouTube
• 43 minutes
• Self-Paced
• Free Video

Conf42

A Data-Driven Approach to Product Discovery

Explore data-driven product discovery techniques, with insights from Netflix and Spotify, to effectively implement this approach in your own projects.

• YouTube
• 14 minutes
• Self-Paced
• Free Video