Competitive Analysis Courses and Certifications

Industry and Competitor Analysis

Analyze industry attractiveness with Porter's Five Forces, identify barriers to entry, compare industry types, and conduct competitor analyses to position a venture in its market.

• Coursera
• 3 hours
• Self-Paced
• Paid Course

Coursera

Track Competitor Changes

Monitor competitor activity with platforms like Crayon: configure alerts, filter activity feeds, prioritize high-impact signals, and write executive competitive briefs for sales, marketing, and product teams.

• Coursera
• 2 weeks, 1 hour a week
• Self-Paced
• Paid Course

Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women

18 ratings

Analyze your customers' buying process and competitors to build a clear Customer Value Proposition, using market segmentation, competitive advantage and a pricing strategy for growth.

• Coursera
• 4 hours 33 minutes
• Self-Paced
• Free Online Course

Market Research and Competitive Analysis

56 ratings at Coursera

Conduct B2B market research and competitive analysis: segment consumers, build buyer personas, apply Jobs to be Done frameworks, and assess AI product market dynamics.

• Coursera
• 4 weeks, 6 hours a week
• Self-Paced
• Paid Course

Xbox

Market Research and Competitive Analysis

14 ratings at Coursera

Gather and interpret market data, analyze consumer motivations and segments, and dissect competitors with SWOT and the Jobs to be Done framework to differentiate a product.

• Coursera
• 3 weeks, 4 hours a week
• Self-Paced
• Paid Course

Foundations of Strategic Management and Competitive Analysis

Analyze competitive rivalry and nonmarket forces with PESTEL, compare corporate governance models, and assess how Industry 4.0, Web 3.0 and DAOs reshape business strategy.

• Coursera
• 5 weeks, 1 hour a week
• Self-Paced
• Paid Course

Startups Market Study & Competitive Analysis

Judge whether a start-up has a real market: size it with TAM, SAM and SOM, run primary and secondary research, and map rivals with a competitive matrix.

• Coursera
• 3 weeks, 1 hour a week
• Self-Paced
• Paid Course

EDUCBA

Strategic Planning and Competitive Analysis

Analyze competitive strategies and apply frameworks such as SWOT, PEST, Porter's Five Forces, VRIO, value chain, and McKinsey 7S to plan, execute, and control corporate strategy.

• Coursera
• 7 weeks, 2 hours a week
• Self-Paced
• Paid Course

AI Boost Bites: Get Your Competitor's Playbook in Minutes

Use Gemini Deep Research to generate a synthesized report on competitors’ marketing campaigns and inform your strategy.

• Google Skills
• 15 minutes
• Self-Paced
• Free Online Course

Competitive Analysis and Keyword Research Course

Learn how to do competitive analysis and keyword research.

• Semrush Academy
• 44 minutes
• Self-Paced
• Free Certificate

Corporate & Business Strategy

828 ratings at Corporate Finance Institute

Learn all three levels of strategy and how to perform a thorough strategic analysis

• Corporate Finance Institute
• 2 hours 24 minutes
• Self-Paced
• Paid Course

Analyzing Growth Drivers & Business Risks

369 ratings at Corporate Finance Institute

Learn frameworks to assess the drivers of business success and how to use these findings to support more robust financial analysis

• Corporate Finance Institute
• 1 hour 6 minutes
• Self-Paced
• Paid Course

Using IBISWorld to Analyze and Benchmark a Business

5 ratings at Corporate Finance Institute

In today's competitive business environment, having a solid understanding of industry trends and benchmarks is crucial

• Corporate Finance Institute
• 1 hour 1 minute
• Self-Paced
• Paid Course

Business Fundamentals: Corporate Strategy

34310 ratings at Udemy

Business Strategy: Understand What It Takes To Be Successful In Business

• Udemy
• 2 hours 59 minutes
• Self-Paced
• Paid Course

Foundations of Business Strategy

3425 ratings at Coursera

Analyze competitive environments with SWOT, competitor, environmental, five forces and capabilities analyses, then use strategy maps to recommend firm positioning and value creation.

• Coursera
• 4 weeks, 2 hours a week
• Self-Paced
• Paid Course