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Explore the future of small tech companies in a landscape dominated by industry giants in this insightful 16-minute conference talk from Collision Conference. Delve into the challenges and opportunities faced by emerging tech firms as they navigate a market where behemoths like Apple and Amazon have created trillions in shareholder value. Gain valuable perspectives on how smaller players can carve out their niche and thrive amidst limited options and increasing consolidation in the tech industry.