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Explore the challenges and strategies of competing against tech giants Apple and Samsung in the smartphone market through this insightful 18-minute conference talk from Collision Conference 2018. Join Essential's president Niccolo De Masi as he outlines his vision for the company following their $300 million fundraising and entry into the handset market. Gain valuable insights into the mobile industry landscape, innovative approaches to product development, and the complexities of establishing a new brand in a highly competitive field. Discover how Essential plans to differentiate itself and carve out a niche in the smartphone market dominated by established players.
