Game Marketing for Success on Steam

Learn essential game marketing strategies for success on Steam in this informative 52-minute video featuring Chris Zukowski, a Steam marketing expert. Discover how to increase wishlists, convert them to sales, and optimize your game's visibility on the platform. Explore topics such as the ideal number of wishlists, when to start marketing, participating in Steam festivals, choosing game genres, and leveraging Early Access. Gain valuable insights on picking and testing game ideas, understanding Steam's algorithm, and finding resources to enhance your marketing skills as an indie game developer.

Syllabus

Intro
Who is Chris Zukowski HowToMarketAGame.com
Steam Marketing High Level Overview
How many Wishlists should I have?
Publishers want 50k wishlists?
When should I start marketing my game?
Should I participate in a Steam Festival? NextFest?
Should I spend 5 years making 1 game or 5 games?
What are the best genres on Steam? Cozy? Grimdark?
Why every indie should make a Horror game
How do I pick and test a good game idea?
Should I do Early Access?
If I have a bad Early Access launch can I find success on 1.0?
Where to learn Steam Marketing