Marketing Your Game Under the New Steam Rules

Learn how to effectively market your game following Valve's major 2024 changes to Steam's visibility algorithms in this 30-minute conference talk from the 2025 Independent Games Summit. Discover the specific rule changes that now affect how games and demos gain visibility on the platform, and examine real-world case studies of successful developers who have successfully adapted their marketing strategies to these new requirements. Gain practical insights from game marketing researcher Chris Zukowski on navigating Steam's updated ecosystem to maximize your game's discoverability and reach your target audience effectively.