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Learn the latest Steam marketing strategies for 2025 in this comprehensive video featuring game marketing expert Chris Zukowski. Discover how Steam's platform has evolved and what new rules indie game developers need to follow to achieve success. Explore updated strategies for Coming Soon pages, optimal timing for game demos, and recent changes to Steam Next Fest participation. Understand how wishlist dynamics have shifted in 2025 and what numbers developers should realistically target. Get insights into the latest Daily Deal changes and how they affect your marketing approach. Analyze which game genres are currently performing well and which ones to avoid in the current market. Develop a high-level marketing plan that adapts to Steam's evolving ecosystem and learn where to find additional resources for ongoing education in game marketing.
