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Discover how the Premier League leveraged Microsoft's data platform and AI technologies to transform decades of match data, editorial content, and video into a real-time, intelligent, and personalized fan experience that serves global audiences at massive scale. Explore the comprehensive data strategy, AI orchestration techniques, and scalable architecture solutions that enabled the world's most watched football league to revolutionize fan engagement across multiple touchpoints. Learn from Microsoft and Premier League leaders as they share actionable insights on implementing data-driven personalization, managing real-time content delivery, and building intelligent systems that can handle the demands of millions of concurrent users during live matches. Gain practical knowledge about unifying disparate data sources, orchestrating AI workflows, and creating scalable solutions that can be applied to your own organization's digital transformation initiatives, whether in sports, entertainment, or other industries requiring real-time, personalized user experiences at scale.
Syllabus
Premier League’s data-driven fan engagement at scale | BRK227
Taught by
Microsoft Ignite