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Explore how the P4 programming language is evolving to meet the demands of modern AI and HPC workloads in this 17-minute conference talk. Learn about P4's core design principles of Protocol Independence, Target Independence, and Reconfigurability, and discover how these create a powerful abstraction that separates network logic from underlying hardware. Understand the fundamental shift in network traffic patterns from unpredictable, bursty North-South traffic to steady, high-volume East-West traffic driven by AI and high-performance computing applications. Examine how P4-based In-band Network Telemetry (INT) can revolutionize the operation and administration of large, complex networks by embedding aggregated telemetry information—including device identifiers, timestamps, and link latencies—directly into packet headers as they traverse the network. Gain insights into why P4's relevance is actually increasing rather than diminishing in this new networking landscape, and discover the significant role it will play in the future of network infrastructure management and optimization.