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Learn about market segmentation strategies in this 46-minute lecture from NPTEL-NOC IITM covering business strategy, frugal innovation, and techno-social revolution. Explore different market segments including low, middle, and high income, and understand the challenges of defining these segments. Examine the five-force model for market segmentation along with demographic, geographic, psychographic, and behavioral descriptors. Discover the buyer model, business market segmentation techniques, localization of global brands, and the step-by-step segmentation process. Master need segmentation, principles of segmentation, and approaches for segmenting business customers.
