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Learn how to implement SMS marketing using Mailchimp in this comprehensive 17-minute tutorial that covers everything from setup to campaign reporting while ensuring compliance with regulations. Discover the different Mailchimp plans and their SMS capabilities, including the requirements for sending multimedia messages (MMS) versus standard text messages. Navigate through the SMS registration process by securing a phone number, registering your business use case, and providing necessary company information to meet platform requirements. Handle the essential legal components including privacy policy and terms of service setup to protect your business from liability issues, while understanding Mailchimp's credit-based payment system where each SMS costs 1 credit and MMS messages require 3 credits. Master the creation of effective subscriber capture systems using customizable pop-up forms, exploring different template options and utilizing the visual editor to design appealing forms that encourage phone number sign-ups. Build and launch your first SMS campaign by understanding Mailchimp's template system, implementing link shortening features, and optimizing message length to stay within the recommended 160-character limit for maximum deliverability. Test your campaigns thoroughly using preview features before sending to ensure proper formatting and functionality. Analyze campaign performance using Mailchimp's comprehensive reporting dashboard, tracking key metrics including delivery rates, click-through rates, and unsubscribe data to continuously improve your SMS marketing strategy and engagement rates.
