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Learn to set up and master email marketing from scratch using Mailchimp, even without technical expertise. Start by creating your account properly with a real domain and understanding the different plan options available. Build a simple signup landing page within Mailchimp to grow your subscriber base quickly, exploring the editor functionality and mobile design considerations. Create your first newsletter using the email editor, which differs from the landing page editor, and test your message to ensure proper formatting. Authenticate your domain to prevent emails from landing in spam folders, a common beginner mistake. Understand key reporting metrics including opens, clicks, bounces, and unsubscribes, and learn how to use benchmarks to improve campaign performance over time. Set up welcome automation that instantly delivers emails when someone subscribes, creating a self-running email marketing system that requires minimal ongoing management.
