Coursera Flash Sale
40% Off Coursera Plus for 3 Months!
Grab it
Learn comprehensive email marketing through this beginner-friendly tutorial series covering Mailchimp's complete platform functionality over 3.5 hours of instruction. Master essential account setup procedures including profile configuration, billing management, and pricing plan selection to establish your email marketing foundation. Develop audience management skills by importing contacts, creating signup forms, and organizing mailing lists for effective subscriber engagement. Build professional email campaigns using Mailchimp's campaign creation tools and design features to craft compelling marketing messages. Implement automated email sequences and triggered campaigns to nurture leads and maintain consistent customer communication without manual intervention. Configure inbox management systems to handle subscriber replies and maintain two-way communication with your audience. Create preference centers and surveys to gather subscriber feedback and customize content delivery based on user preferences. Integrate Mailchimp with external platforms including online stores, Zapier automation tools, and GoToWebinar to streamline your marketing workflow and create seamless customer experiences across multiple touchpoints.
