Send: All-in-One WordPress Marketing and Newsletter Plugin

This 25-minute tutorial demonstrates how to streamline marketing and newsletter management with the Send plugin for WordPress and WooCommerce. Learn how to install and configure this all-in-one communication toolkit that enables sending emails, SMS, automating marketing campaigns, segmenting audiences, and tracking analytics from within WordPress. Follow along with a comprehensive walkthrough covering installation, settings configuration, form integrations, email and SMS setup, WooCommerce connection, audience management, list creation, campaign building with templates, and utilizing automated flows like abandoned cart recovery. Discover how to create both template-based and custom campaigns, responsively hide content, use bespoke templates, and leverage AI-generated images—all available in the free version. The tutorial includes a detailed timeline covering everything from basic setup to advanced features, concluding with scaling options and an honest assessment of the plugin's capabilities.

Syllabus

00:00 Intro
01:08 Install Send
01:30 Settings
02:04 Form Integrations
03:28 Email & SMS Set-Up
05:10 Adding Details to DNS
05:50 Connect with WooCommerce
06:47 Send Dashboard Overview
07:52 Audience Summary
08:56 Lists Intro
09:27 Adding Contacts
09:45 Add Contact Manually
10:00 Add Contact by Importing CSV
10:42 Build a Static List
12:21 The Benefits of How Easy it is to Set-Up
13:05 Build a Campaign with a Template
13:18 Amazing Flows
14:32 Exploring the Abandoned Cart Recovery Flow
15:40 Choosing your Template!
17:10 Build a Campaign from Scratch
17:28 YOU GET EVERYTHING FOR FREE
18:02 Responsively Hide Content
18:14 You can still use Bespoke Templates
18:33 Could this be anymore simpler?
19:10 You only Use Credits when you Send
20:29 Setting Up a One-Time Newsletter
22:13 AND you can use AI Generated Images for FREE
23:46 Scaling Send Up
24:10 Conclusion and Honest Opinion