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Discover how to transform AI from an advanced technology into a cornerstone of long-term competitive advantage in this 28-minute conference talk from DSC Europe 2025. Learn from Laila Kakar, Director at PwC Middle East Data Analytics, as she addresses the critical gap between AI experimentation and strategic implementation that many organizations face today. Explore a practical framework designed to align AI initiatives with core business objectives, ensuring that artificial intelligence becomes a scalable driver of growth and innovation rather than just another technological tool. Gain insights into assessing your organization's data readiness and building enduring AI capabilities that create sustainable competitive advantages. Understand the strategic approach needed to embed AI solutions into scalable operations that deliver measurable business impact. Master the methodology for evaluating and preparing your data infrastructure to support long-term AI success, while learning how to build organizational capabilities that ensure AI initiatives contribute meaningfully to strategic goals and market positioning.
