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Explore how Walmart and Unity collaborate to democratize immersive commerce capabilities for game developers and studios regardless of their size in this 36-minute conference talk from Unite 2025. Discover practical integration demonstrations showcasing how to incorporate brand partnerships, merchandise systems, and affiliate marketing features into your Unity projects. Learn from real-world reference cases and examine current market data that illustrates the potential of immersive commerce in gaming environments. Gain insights into the tools and strategies that make it possible for independent developers and small studios to implement sophisticated commerce solutions that were previously only accessible to large-scale operations.
