Engagement That Pays - The Evolution of Rewarded Engagement

Explore the explosive growth of rewarded advertising in mobile gaming through this 46-minute conference talk from Unite 2025. Discover how what began as a niche monetization and user acquisition strategy has transformed into a mainstream growth driver that's fundamentally changing player-game interactions. Learn from Eyal Hendelman, Senior Director and Head of Business and Strategy for Offerwall at Unity, as he analyzes the forces behind this dramatic industry shift and examines what this evolution means for developers and studios regardless of their size. Gain insights into leveraging this expanding opportunity to enhance both player engagement and revenue generation in your mobile gaming projects.