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Explore sustainable mobile game monetization strategies and user acquisition techniques in this 56-minute conference talk from Unite 2025. Learn how to establish a profitable cycle where advertising revenue directly funds user acquisition campaigns, creating continuous growth opportunities for game studios regardless of size. Discover best practices for implementing ad placements that maintain player engagement while maximizing revenue generation, and understand how to strategically reinvest monetization success into targeted user acquisition efforts. Master budget-conscious scaling techniques and learn how to identify and attract the right players for your games. The session features insights from Ben Schmidt, Head of Technology at Noodlecake Studios (creators of Super Stickman Golf), who shares real-world experiences and practical advice about launching and monetizing successful mobile games in today's competitive market through an interactive Q&A discussion.
