How to Label Users in Google Analytics with Google Tag Manager

Discover a simple technique to label users directly in Google Analytics on your website using Google Tag Manager in this 50-minute tutorial. Learn why labeling users in Google Analytics is important and explore practical examples, such as tagging newsletter subscribers. Master the use of UTM parameters and Google Analytics Custom Dimensions, and gain hands-on experience building custom variables and lookup tables in GTM. Follow step-by-step instructions for sending dimension values to Google Analytics and explore various use cases for implementing user labels to enhance your web analytics strategy.

Syllabus

- Intro
- Why Label Users in Google Analytics?
- Example 1: Labelling Site Visitors Who Are Newsletter Subscribers
- Using UTM Parameters
- Using Google Analytics Custom Dimensions
- Building a Custom Variable in GTM
- Creating a Look up Table Variable
- Sending the Dimension Value to Google Analytics
- Use Cases for these User Labels