MeasureSchool Courses

Complete Google Analytics 4 Course for Beginners

2 ratings

Learn to set up GA4, track website events, and build custom explorations to analyze user behavior and performance.

• YouTube
• 48 minutes
• Self-Paced
• Free Video

The No-Bullshit Guide to Google Analytics 4

Comprehensive guide to Google Analytics 4: installation, configuration, tracking, data analysis, and actionable insights for online businesses. Hands-on approach with practical tips and resources.

• YouTube
• 56 minutes
• Self-Paced
• Free Video

GA4 for PPC Specialists

Discover GA4's advantages for PPC marketers: improved data collection, advanced audience targeting, and enhanced reporting capabilities. Learn to leverage these features for more effective digital marketing strategies.

• YouTube
• 25 minutes
• Self-Paced
• Free Video

Google Ads Conversion Tracking Explained

Learn to set up and optimize Google Ads conversion tracking using Google Tag Manager. Gain insights into user activity, track dynamic values, and improve campaign performance without developer assistance.

• YouTube
• 25 minutes
• Self-Paced
• Free Video

Google Tag Manager for Beginners

Learn to install and manage website tracking tools like GA4 and Facebook pixel using Google Tag Manager. Master essential components for efficient tag management and data collection.

• YouTube
• 51 minutes
• Self-Paced
• Free Video

Learn Looker Studio - Beginner Course

Comprehensive tutorial on Looker Studio: build dashboards, explore data, and learn pro tips. From basics to advanced design, create eye-catching visualizations in just 47 minutes.

• YouTube
• 47 minutes
• Self-Paced
• Free Video

Ways to Use ChatGPT AI with GTM

Use ChatGPT to build, troubleshoot, and interpret Google Tag Manager tracking elements, including custom HTML, CSS selectors, regex, dataLayer code, and requests.

• YouTube
• 23 minutes
• Self-Paced
• Free Video

GA4 for Entrepreneurs - What You Need to Know

An entrepreneur-focused overview of GA4 covering implementation tips, privacy and data-retention concerns, drawbacks, and alternatives.

• YouTube
• 26 minutes
• Self-Paced
• Free Video

Google Analytics Past, Present and Future

Trace Google Analytics from its 2005 origins through the shift from Universal Analytics to GA4, with practical guidance on tracking, insights, and data-driven action.

• YouTube
• 41 minutes
• Self-Paced
• Free Video

Ways GA4 Is Better Than Universal Analytics - MeasureCast

Explore GA4’s event-based data model, predictive audiences, attribution, and other features replacing Universal Analytics.

• YouTube
• 44 minutes
• Self-Paced
• Free Video

UA to GA4 Migration - MeasureCast

Plan a phased migration from Universal Analytics to GA4, with audits, dual tagging, event design, ecommerce tracking, and reporting changes.

• YouTube
• 47 minutes
• Self-Paced
• Free Video

How to Set Up Facebook Ads for Shopify - Step by Step

Set up Facebook Ads for a Shopify store by connecting the platforms, verifying purchase events, and building prospecting and retargeting campaigns.

• YouTube
• 24 minutes
• Self-Paced
• Free Video

Translate Your UA Events to GA4's New Data Model

Migrate Universal Analytics events to Google Analytics 4 by redesigning event names and parameters, reusing recommended schemas, and implementing changes in Google Tag Manager.

• YouTube
• 22 minutes
• Self-Paced
• Free Video

How to Analyze Facebook Ad Results the Right Way

Learn to build a custom Facebook Ads reporting view and optimize campaigns by comparing metrics across campaign, ad set, and ad levels.

• YouTube
• 22 minutes
• Self-Paced
• Free Video

The Right Way to Setup a Google Ads Search Campaign and Avoid Fatal Mistakes

A practical walkthrough of Google Search campaign setup that avoids costly mistakes in tracking, targeting, bidding, ad groups, ad copy, and negative keywords.

• YouTube
• 24 minutes
• Self-Paced
• Free Video