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How to Design Your Brand Identity - A Branding Tutorial

Adobe via YouTube

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Overview

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This course demonstrates how to interpret a design brief and develop a cohesive brand identity for a fictional company. It covers client communication, custom typography, logo design in Adobe Illustrator, proof presentation, portfolio projects, and packaging mockups.

Syllabus

Start
Intro
The process of work and communicating with your client
Custom typography begins
The importance of presenting proofs to clients
Designing with difficult concepts
Helpful hotkeys
Advice for creative graduates
Adding work to your portfolio: Real VS Fictional projects
Time invested in Personal VS commercial branding
Mocking up the can

Taught by

Adobe Creative Cloud

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