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Google Tag Manager for WordPress Plugin - GTM4WP

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Overview

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Learn how to install and enhance Google Tag Manager on your WordPress site using the popular GTM4WP plugin. Follow a comprehensive walkthrough covering container creation, plugin installation, configuration of general and data layer settings, variable and trigger setup in GTM, and integration with Google Analytics. Gain practical insights on testing and exploring additional data layer options to optimize your WordPress site's tracking capabilities.

Syllabus

- Introduction
- Create a GTM Container
- Creating a Google Analytics Tag and Publish
- How to Install and Setup the GTM Plugin for Wordpress
- General Settings Configuration
- Data Layer Settings Configuration
- Create Data Layer Variable in GTM
- Create Trigger in GTM
- Replace Trigger in Google Analytics Tag
- Testing
- Other Data Layer Options

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