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Google Tag Manager for Beginners

MeasureSchool via YouTube

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Overview

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Learn to install and test Google Tag Manager, then use it to set up GA4 events, advertising conversion tracking, and TikTok pixel events. The course also introduces the GTM interface, data layer, and templates.

Syllabus

- Intro
- Why GTM?
- GTM Account Creation
- Manual GTM Implementation
- GTM Installation via Plugin
- Testing Implementation
- GTM Interface
- GA4 Setup via GTM
- GA4 Events via GTM
- Data Layer
- Ads Conversion Tracking with Value
- Using Templates
- Installing TikTok Pixel
- TikTok Event Tracking via GTM
- How To Learn GTM
- Outro

Taught by

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